Testimonials
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 "The Royal Responder is a good, reliable, easy to use and effective system. It
delivers on the promise of getting your mail out and doing it in a very timely manner.
Their system is great for those who, like us, utilize multiple autoresponders because
you can literally customize each campaign and customize all your delivery data variables
so that each campaign will receive targeted-specific information!"
Stephan McCarroll
http://www.nrplusinc.net
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"As an Internet Marketer, finding a reliable and easy to use
Autoresponder System is the most important aspect of the
growth of my business. I have been using the Royal Responder
Autoresponder System for the past 2 years. I am exceptionally
delighted with the level of professionalism and customer service
that they continue to provide my Team. Having tried many other
autoresponder programs I can say without a doubt that Royal
is a cut above the rest!"
Nitsa Nakos
BC Canada
Coastal Vacations
http://coastalsixfigures.com
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 "I have been a Royal Responder user
for a couple of years now.
After having used other responders in
the past, I can say without question,
feature for feature, message sending
power and ease of use, there is no
one that can touch Royal Responder.
With the newest tools, E-Track, the
Date Manager and powerful Contact
Management abilities, you've simply
got the best money can buy. Thank
you Royal Responder, for helping me
build and manage my business."
Jim Stevens
http://mangosteen-x.com
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"You are the best and most professional autoresponder company I have EVER worked with!!"
Michael Lancto, NSD
http://www.rejoicing.com
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"Just a note to let you know I really enjoy the Royal Responder product.
I have multiple autoresponder accounts set up. I have been impressed
with the ease of use, reliability and cost. For the money I do not
believe there is a comparable product."
Wayne Akey
http://acheftproviders.com
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"You guys are the best. You respond to technical problems in a
timely manner! That makes all the difference in the world! I have no
problems referring your services!"
Thanks again
Laurie Seligman
http://FreedomIncorporated.com
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Experience the
Power of
our system
for yourself!
Your privacy guaranteed!
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Articles Index
Email . . . Lookin' Good!
An often overlooked aspect of online marketing
is the importance of how your sales message is delivered. To
say this in a more direct way would be to say, "does your
email message arrive to the reader in a format that is easy to read,
easy to understand, and does is let the reader know you are serious about
your business?"
Formatting your email for success is critical. Here is the golden rule
to follow. Never format your emails to be greater than
60 characters per line. If you go greater than 60 characters, some
of your readers will have trouble reading your email due to how
their email software renders the message.
Let me illustrate my point with two sample emails.
Email Message # 1
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Hello Jim,
Blah blah blah blah blah blah blah blah blah. Blah blah blah blah
blah blah blah,
blah blah blah blah. Blah blah blah blah blah blah blah blah
blah, blah blah blah blah ....
Thanks,
John Doe
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Line width greater than 60 characters
Email Message # 2
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Hello Jim,
Blah blah blah blah blah blah blah blah blah. Blah blah
blah blah blah, blah blah blah blah blah blahblah blah
blah blah blah blah. Blah blah blah blah blah blah blah
blah, blah blah blah blah.
Thanks,
John Doe
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Line width less than 60 characters
I know you will agree that example # 2 is a much better looking email message
than message #1. In fact, I bet you have deleted email that looked like #1, because
of the way it looked. Right?
Don't let your email messages suffer this tragic fate because you
did not take the time to make them look Good.
Steps to Writing Good Looking Emails
- Limit Character width to 60. Use a hard return (that means hit the 'enter'
key when you get to 60 characters, or before 60 if the next word is long).
I create my messages using Textpad. TextPad ® is a powerful, general purpose
editor for plain text files. Easy to use, with all the features a power user requires.
( Go to: TextPad.Com and download
the trial copy. )
- Avoid using ALL CAPITAL letters. This is viewed as 'screaming' in the cyber
world.
- If writing your messages in HTML, use font color 'black' for the text
of your messages and use color fonts to 'accent' specific words.
- Always use blank lines between paragraphs and between your signature
file and the cordial exit (Thanks, Sincerely.. etc).
- A good looking email is a short message with impact . . . not a 'book'!
******************************************************
About the Author
Todd N. Thompson is an Internet marketing consultant, speaker and Network Marketing leader. Visit his
Network Marketing Business Resource Center.
He is also the webmaster of Royal-Responder.Com,
Royal-Health.Com, Reach-Your-Dreams.Com,
eTrack-Success.Com, and
DrRonMeyers.Com.
Permission to reproduce this article granted as
long as the "About the Author"
section is not altered.
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